The Mini Vision Urbanout – Wanderlust


The “driving moment” represents the joy of being on the road. Wanderlust is the allure of unwinding while you travel, exploring and seeking out new experiences and impressions – in the city, but also beyond urban areas, feeling (temporarily) at home wherever you find yourself.
As Oliver Heilmer, head of MINI design, flips through his sketch book, his drawings take on a life of their own. the MINI Vision Urbanaut is designed to accentuate the journey, whether being driven or taking control yourself. as you wander, passengers discover all possible and impossible places along the way.


Co Art Direction
Full Credits

Client: BMW Group, Munich, Germany
Head of Mini Design: Oliver Heilmer
Creative Direction: Uta Bodenstein, Julia Obermeier, Till Jenninger
Project Team: Hannes Ziesler, Nicole Prinz, Raphael Jasinski
Head of Design Identity: Fabio Olivotti
Design: Aixsponza, Munich, Germany

ProjectTeam @Aix for „Wanderlust“:
Creative Director: Christian Tyroller
Producer: Julian Fischer
Art Director: Dominik Högn,Stefan Voigt
3D Artists: Yannik Wenk
Illustrations: Paul Grabowski, Laila Petersen
Music / SFX: Michael Fakesch, designingsounds


Mini x Aixsponza

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